Well, I was expecting to finish the sub-goal this episode but not the main goal. In other words, this game went on longer than it should have as I was hitting way bigger numbers than the main goal. I won the game using the age old trick – sell it dirt cheap! In any case, the main goal was to:
Market Cap of Corporation: $600m (says $1bn in text)
Annual Revenue of Corporation: $800m
Dominance in Food Industry
Dominance in Beverage Industry
Dominance in Snacks Industry
Lessons about using an age old trick:
1. Market share is very easy to capture when you have money
At the end of the day, it all comes down to who is willing to lose the most to win in the long run. If you sell anything for $0.01, you will eat the market alive. But keep in mind, you will lose a lot too so make sure to have something to back you up! Cola is cheap and selling at $0.01 is pretty much listing at most $0.25-$0.30 per bottle/can which is not a lot considering how much money I already have. But in any case, the point was to capture the market share quickly to win the game!
2. When merging check each firm
You may notice that after merging you now share the same tech. This means that if the firm you just merged with is selling to others they will have access to your technology. It will become a disaster if your high-quality raw material or semi-products are sold to competitors because the money is in the finished goods. So now you just help your competitor compete with you on the finished goods side and pretty much put yourself up for an unnecessary battle. Always, internal sale of your semi-products and raw materials.
3. Keep an eye on the Products page and the market share graphs
The best way to know what to do next is to always check the products page. It will give you an idea of which city requires certain action. In my case, the only reason why I was being eaten alive was that my COO did not want to sell my Cola cheaper. Fair play to him because he gets paid to give me market share and not bury me in a hole, but I know what I want to do so I set the price to $0.01. By always checking those graphs you get an idea where you need to sell more products or change pricing to achieve your goal.
What do you think? Leave a comment below 🙂