In this episode, as I begin to get better branding, I am finally making money from my snacks. Branding has seriously helped a lot to be able to recover from having to sell cheap. It’s time to Snack and Chill as I now have 4 products of my own and they are all selling more than the goods from the port. That is the dream of retailing your own goods!
Lessons learned when you Snack and Chill:
1. Maintain your branding
Try to maintain your brand, even if it means spending a bit more on advertising than you expected. Try to find the balance to keep it at 100.
2. Expand as you grow
As your brand improves, you can then expand by adding more products in the same range and use the benefit of your brand to sell at a decent price even as you wait for the quality to improve.
3. R&D consistently
Never forget to consistently R&D. You have a plan in mind, let the R&D be there to help you as you go. I am going for the Snacks industry, so I have already invested in all the products there.
What do you think? Leave a comment below 🙂